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[EVENT] Moving from Keywords to Conversations: The Rise of AI Search – Featuring Dave Sonn

Join Dave Sonn & Alisa Scharf at the Philly Ad Club on July 17th to explore the shift from keywords to conversational AI search. Learn to leverage AI for SEO & future-proof your digital strategy. Register now!

Understanding AI: Capabilities & Limitations

This article explores the two primary types of AI - Generative AI and Predictive AI - to help you understand their differences and how they can be leveraged to achieve specific business goals.

Mike MaierMike Maier

[VIDEO] AI Search Engines – The New Frontier of Discovery

This blog post and video discuss the impact of AI search engines on how people search for information and provides actionable tips for businesses to adapt and thrive in this new digital landscape.

David SonnDavid Sonn

The Importance of UX in Digital Marketing: Making Sure Your Creative Doesn’t Go to Waste

A powerful ad is only half the battle; ensure a seamless user experience on your landing page to convert clicks into loyal customers.

Laura SharpeLaura Sharpe

Arc Intermedia Leads the Charge on AI’s Impact on Search at Philly Analytics Event

The Philly Analytics event, featuring Patrick Coyne, underscored Arc Intermedia's forward-thinking approach to AI-powered search and its commitment to staying ahead of the curve in the ever-evolving SEO landscape.

Katie SchiederKatie Schieder

Using AI for Content Creation: Tips & Tricks

The rise of artificial intelligence has transformed the way we create content. AI-powered tools offer a wealth of possibilities, from generating ideas and outlines to drafting full articles and optimizing for SEO.

Katie SchiederKatie Schieder

CMO Series – Athletic Brewing

David Sonn attended the Philly Ad Club's CMO Series, featuring Andrew Katz. Andrew Katz is the CMO of Athletic Brewing, a top producer of craft, nonalcoholic beer.

David SonnDavid Sonn

Google SEO Algorithm Leak: Key Points and What They Mean for SEO

A leaked Google document reveals critical search ranking factors, including the importance of clicks, backlinks, homepage quality, and content freshness, potentially changing the SEO landscape.

Patrick CoynePatrick Coyne

SGE Impact on SEO: How Google’s AI Overview is Potentially Reshaping Search Engine Optimization

Is Google's AI Overview the end of traditional SEO? Discover the implications for businesses and marketers, and learn how to stay ahead in the evolving search landscape.

Patrick CoynePatrick Coyne

An Update on the State of Generative AI

Generative AI is rapidly evolving, impacting creativity and content production. This article examines its progress, explores the ethical implications, and provides insights into how companies can strategically adapt to this transformative technology.

Matt UlmerMatt Ulmer

The Invaluable Role of Schema Markup in Preparing for the Future of Generative AI Search

Learn how to enhance the schema markup on your website so you’re fully prepared for any upcoming advancements in generative AI search.

Ryan MartinRyan Martin

PubCon 2024 Minicap

May Rowland on the Arc SEO team was at PubCon 2024 when the major new Google algorithm update got announced. Read her recap of being amongst SEOs as this SEO shift was occurring.

May RowlandMay Rowland

To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here's an explanation of the business impact and why SEO has never been more important.

David SonnDavid Sonn

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.