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2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

Continuous Audience Sharing

What is Google’s continuous audience sharing for ads? Learn about the advantages of Google's latest update and how to set it up.

Olivia BerryOlivia Berry

The Customer Acquisition Approach to Social Media

Thinking about how you can add social media to your digital strategy? Learn how Arc thinks about social and why it's important to partner with a digital agency that understands social is more than posts and impressions.

David SonnDavid Sonn

What’s the Deal with Google Analytics 4?

Ron Sansone explains why the new Google Analytics platform is such a big deal. Learn about its game-changing features, how it differs from Universal Analytics, and what you should do to prepare your website for the future of data measurement.

Ron SansoneRon Sansone

Welcome Arc’s New Digital Marketing Specialist, Olivia Berry

Arc's new Digital Marketing Specialist not only enjoys world travel, the newest restaurants, and running, but is also very passionate about leveraging digital solutions for marketing. Read about Olivia’s professional background and role at Arc.

Olivia BerryOlivia Berry

Using Google Search Results for Content Generation

Looking for new content ideas? Learn how Google can help you generate content ideas that are original, interesting, and will bring the right audience to your site.

Patrick CoynePatrick Coyne

Happy Holidays from the Arc Team & Our Work from Home Companions

The team at Arc Intermedia would like to wish everyone a happy holiday season and a joyous 2021. Read what 2020 meant to our team and see some of our four legged companions who have kept us company while working remote this year.

David SonnDavid Sonn

David Sonn Featured on Marketing Agency Leadership Podcast with Rob Kischuk

Arc Intermedia President and Founder David Sonn was recently featured on the podcast Marketing Agency Leadership with Rob Kischuk. Listen to Dave's view on digital tactics, customer acquisition, and building a business over the last decade.

Katie SchiederKatie Schieder

The Arc Team is Thankful – for the Tools that Help Us

This holiday season the Arc team is taking a moment to think about the tools we are thankful for and how they help us do our job. Read this list of our favorite tools.

Katie SchiederKatie Schieder

Unpacking the Google Antitrust Case

Ron Sansone breaks down the antitrust case against Google in terms of its current and historical context. Discover how changing times made this lawsuit inevitable, and learn what it’s ramifications may mean to the future of digital marketing.

Ron SansoneRon Sansone

3 Reasons to Hire a Digital Advertising Agency

Read why hiring a digital agency to create, manage, and report on paid campaigns is the best strategy for success.

Rasheed HendricksRasheed Hendricks

Arc Intermedia Celebrates 10 Years

Arc Intermedia celebrates a decade of business and success. Read what President and Founder David Sonn has to say about the past ten years and the future.

David SonnDavid Sonn

Follow Arc on Instagram

Arc Intermedia is now on Instagram! Read about the content we post and then click to visit our account.

Katie SchiederKatie Schieder

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.