Email in 2018 

Email is an important part of a digital marketing strategy. Check out these statistics: 

• Three-quarters of companies agree that email offers “excellent” to “good” ROI (Econsultancy, 2016). 
• 86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily (Statista, 2015). 
• Email use worldwide will top 3 billion users by 2020 (The Radicati Group, 2016). 

*These statistics and more can be found here. 

It’s clear that modern businesses consider email to be a cost-effective way to reach customers, and unlike various social networks (Facebook, Twitter), the number of users continues to grow. 

So how are you executing this crucial tactic? According to Statista, 86% of consumers want to receive promotional emails – are you sending them the right promotions? How do you know if your customer base would prefer monthly or daily emails? All of this is hard to measure if you are only looking at delivery, open, and click through rates. HubSpot wants to change this. 

HubSpot Marketing Hub Starter 

HubSpot launched Marketing Hub Starter on July 17th, 2018. In the press release, Marketing Hub Starter is described as “a new software offering that aims to give growing teams the tools they need to start marketing right.” It’s important to note that savvy marketers have been using tools like MailChimp and Constant Contact for years, with great success. What makes the HubSpot Marketing Hub Starter different? 

HubSpot’s Marketing Hub Starter is not just an email delivery system, it is a complete suite of integrated tools: 

• Lead analytics dashboard 
• Embed forms on websites and landing pages 
• Ability to track contact activity 
• Contact management 
• Contact and company insights 
• Facebook and Instagram lead ads 
• White-labeling – meaning no HubSpot branding 
• Email marketing 
• Lists 
• Mobile optimization 

These tools work together to collect and nurture leads. When a lead fills outs a form on your website or landing page, the information is sent to the CRM. This allows your team to be completely in sync and your process to become streamlined. No more lost or mismanaged leads.

The Marketing Hub Starter package includes 1,000 contacts and is reasonably priced at $50 per month. 

How does this compare to other Email Marketing services? 

Neither MailChimp nor Constant Contact offer users a CRM. There are other, smaller differences between the systems such as pricing, number of contacts, reporting, branding, etc. – but the ability to review, manage, and act on a contacts activity/preferences is truly unique. The phrase ‘marketing right’ from HubSpot’s press release does not refer to paying more or choosing one vendor over another. It refers to a marketer’s ability to address the wants and needs of their customers as individuals.

Marketing Automation has become a staple in most marketing departments in recent years, but this is the first time a starter package has been made available. This starter package gives users the price-point of an email marketing service like MailChimp or Constant Contact, with the robust tools and capabilities of a complete marketing automation platform like HubSpot, Pardot, or Marketo. It’s a way for smaller businesses to start ‘marketing right,’ as HubSpot said. It’s also a way for medium-sized businesses to dip their toes in and test out the marketing automation waters. See if it fits their needs. 

Arc Intermedia is a HubSpot Certified Partner. Watch the video below, then talk to us about how the Marketing Hub Starter can help you achieve your digital marketing goals.