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Digital marketing news, tips, and bright ideas.

To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here's an explanation of the business impact and why SEO has never been more important.

The “11” Most Important Questions You Must Ask when Hiring a Digital Marketing Agency

While you can find plenty of these types of articles, the goal of this one is to get you through the process faster and conduct research differently.

David SonnDavid Sonn

Intent Matters for Online Ads: Don’t Fail

If you want to run online ads, you need to make sure you understand the intent of the ad, and the intent of the buyer. This article helps explain how to avoid failing by properly leveraging the powerful tool of online ads.

Matt UlmerMatt Ulmer

HubSpot INBOUND 2018 – Recap and Review

HubSpot announced new features and platform updates at INBOUND 2018. Read our recap and review of the product announcement to stay on top of the latest trends and advancements in marketing automation.

Katie SchiederKatie Schieder

The Importance of Content Hierarchy and Priority in Your Website Redesign

You can't just jump in and start designing a new site. You need a solid plan before you get to the visuals. Using content hierarchy and priority you can structure your site ahead of time and set yourself up for success.

Mike MaierMike Maier

Let’s Start a Conversation – With HubSpot!

HubSpot launched Conversations. It is an all-in-one collaborative inbox, chatbot, lead nurturing tool designed to bolster the capabilities of small companies and provide transparency and cohesion to large corporations. Read about how it can take your digital strategy to the next level.

Katie SchiederKatie Schieder

How to Deal with an Unexpected Drop in Rankings

Experiencing a drop in rankings? Here are some tips on how to identify the cause and develop a strategy to fix it.

Patrick CoynePatrick Coyne

HubSpot’s New Product: Marketing Hub Starter

HubSpot recently released their new product, Marketing Hub Starter, “a new software offering that aims to give growing teams the tools they need." It is a sophisticated suite of tools at the price point of a simple email marketing service such as MailChimp or...

Katie SchiederKatie Schieder

Top 5 Reasons to Use Google Tag Manager

Very little about data tracking is easy. But Google Tag Manager (GTM) is changing that. Here are five ways that using Google Tag Manager can make your life much easier and your analytics data more powerful.

Ron SansoneRon Sansone

Google Maps is Changing – How Much Should You Freak Out?

Google Maps is changing how it works and it means the embedded maps on your site will break. But there’s an easy way to update that. Read how here.

Matt UlmerMatt Ulmer

Landing Page Optimization Best Practices: How to Choose the Right Message and Landing Page for Your Paid Search Campaign

If you want to run the most successful paid search campaigns possible, you want to reach these important tips on a dedicated landing page for your advertising efforts.

Matt UlmerMatt Ulmer

Proud Sponsor of Philly Tech Week

Arc Intermedia is a proud sponsor Philly Tech Week 2018. Find out the importance and details of this Philadelphia event.

David SonnDavid Sonn

How to Take Advantage of Google’s New Meta Description Length

With the new Google descriptive snippet lengths in place for a few months now, we have greater insight into how the change to SERP display impacts SEO efforts, Arc Intermedia's Ron Sansone discusses exactly what changed, how Google now displays its listings, and what...

Ron SansoneRon Sansone

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.