Digital marketing news, tips, and bright ideas.

How Google’s AI Overview is Potentially Reshaping Search Engine Optimization

Is Google's AI Overview the end of traditional SEO? Discover the implications for businesses and marketers, and learn how to stay ahead in the evolving search landscape.

SEO 101: Keyword Research Simplified

Keyword Research is the key to your entire search engine optimization effort. In this installment of SEO 101, Ron takes you through the essential elements of successful keyword research, from relevancy to search volume to competitive analysis.

Ron SansoneRon Sansone

The Misconception of Web Design

There are some common misconceptions when it comes to Web design and Web designers. Let’s take a deeper look at one of the most generically used terms on the Web.

Mike MaierMike Maier

Projecting Online Ad Revenue

Entrepreneurs planning online ventures are often confused when it comes to projecting advertising revenue. I offer the following guidelines on how you can calculate revenue projections for your business plan.

David SonnDavid Sonn

The Benefits of an Online Company Media Center

Would you like more engaging publicity, better control over your company image and brand, and more efficient business processes? It’s time to set up a Company Media Center.

Matt UlmerMatt Ulmer

The Right Way to Build Brand(s) via Twitter

Faceless tweets from a logo, links, links and more links, and what you did last weekend are all poor form. It’s time to implement a real Twitter strategy for building your company and staff brands all while providing meaningful content with context. Here are...

David SonnDavid Sonn

Whitespace Is Our Friend

Whitespace is an important, often overlooked aspect of web design. We’ll take a look at what it is and why it’s important. Also, we’ll explore ways to use it properly and overcome external challenges.

Mike MaierMike Maier

8 Key Components for Lead Capture Pages

Ready to launch a new ad campaign in hopes of generating sales leads? If you want to maximize your results, drive them to a carefully developed lead capture page.

David SonnDavid Sonn

Selling via Email

“Selling” via email for initiatives such as event registration, limited time offers and contests, requires a sensitivity to frequency and timing. The inevitable question always is, “How many times should we send?” Here’s our approach.

David SonnDavid Sonn

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.