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Digital marketing news, tips, and bright ideas.

2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

How to Keep Standing When Google and Facebook Pull the Rug from Under Your Marketing

When Google and Facebook change how you can reach prospects, what should you do? Arc Intermedia gives the answers.

Matt UlmerMatt Ulmer

This Apple Ad is Infuriating People with Three Little Words: “What’s a Computer?”

Apple's new ad is making people angry with three words - "whats a computer?" Why did they do this? Is the ad sending the right message? What can we learn?

Katie SchiederKatie Schieder

Facebook: Bringing People Closer Together, Not Closer to Your Site

Facebook just announced an algorithm update that favors meaningful social interactions with friends and family. What does this mean for your business? Learn how this could impact your posts and your site.

Katie SchiederKatie Schieder

Arc Intermedia’s Free Digital Marketing Tools

Arc offer's a variety of tools and resources to help you manage and improve your digital marketing strategy.

Katie SchiederKatie Schieder

Happy Holidays!

Our holiday message to you.

David SonnDavid Sonn

Discover Arc’s Free UTM Generator and Tracker

Want to know how much traffic you receive from each individual marketing campaign? Want to know how many clicks each external link earns you? Want to know which marketing tactics provide the most traffic to your site? Use Arc’s free UTM Generator and Tracker...

Katie SchiederKatie Schieder

Top 5 Big Topics at Pubcon Las Vegas 2017

Pubcon Las Vegas is known for its focus on insider knowledge sharing, and the 2017 conference brought us a flurry of interesting information on a variety of digital marketing subjects. Arc Intermedia's Ron Sansone covers the five biggest topics covered at the Pubcon...

Ron SansoneRon Sansone

Your Paid Search Language Settings Could be Costing You Money and Harming Your Brand

Are your ads sending the right message? Rasheed Hendricks breaks down the possible dangers of targeting multiple languages within AdWords. Read how other brands have stumbled, and learn how you can potentially save money and your brand with these tips.

Rasheed HendricksRasheed Hendricks

How Poor Content Presentation & User Experience Can Kill Your Search Rankings

Do you have great content but struggle to generate traffic? Your problem may not be your content, it may be your presentation. Learn how webpage usability, accessibility, and engagement metrics can positively or negatively impact your user experience and search rankings.

Patrick CoynePatrick Coyne

Integrated Digital Marketing Part 2: Search Engine Optimization and Paid Search

Marketing tactics are more effective when they work together. Read examples of how SEO and paid search help each other reach more prospects.

Matt UlmerMatt Ulmer

INBOUND 2017 – Recap and Review

HubSpot announced their new products and platform updates at INBOUND 2017. Get inside our head! Read our recap and review of the product announcement to stay on top of the latest trends and advancements in marketing automation.

Katie SchiederKatie Schieder

Moz Keyword Explorer Review: I Love You, You’re Perfect, Now Change!

Just how good is Moz Keyword Explorer for SEO keyword research. Arc Intermedia's Ron Sansone reviews Moz’s keyword tool as part of his ongoing quest for the perfect SEO tool set. Learn how Moz stacks up against the competition.

Ron SansoneRon Sansone

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.