Digital marketing news, tips, and bright ideas.

To Say SEO is Dead Means You Don’t Understand

Is SEO dead? Even asking the question reveals a lack of understanding. Here's an explanation of the business impact and why SEO has never been more important.

Why Does our Google Partnership Matter?

Arc Intermedia is very proud to be recognized by Google as a certified partner. Learn why our relationship with Google benefits our agency and our clients.

David SonnDavid Sonn

Decluttering Your HubSpot Account: How and Why it is Important

Learn why your HubSpot account needs to be cleaned, how you can save money, and why your report data may not be accurate.

Katie SchiederKatie Schieder

Email is Dead (Internally)

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral's blog explains why.

Matt UlmerMatt Ulmer

Brand Awareness vs. Lead Generation? Do Both and Rake in the $$

A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.

Rasheed HendricksRasheed Hendricks

How Much Should You Pay for a Customer?

Marketing against the maximum allowable customer acquisition cost is critical. See the article written by Arc's David Sonn where he describes why this is important and how to calculate it.

David SonnDavid Sonn

Integrated Digital Marketing Part 1: Search Engine Optimization and Content Marketing

Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.

Matt UlmerMatt Ulmer

How Diff Charitable Eyewear is Winning with Influencer Marketing

Diff Eyewear is making waves with influencer marketing. How are they succeeding? What makes their efforts different from other influencer marketing campaigns? We provide answers to these questions and tips on how you can succeed with influencer marketing.

Katie SchiederKatie Schieder

White Hat vs. Black Hat SEO: How to Spot a Good SEO & Avoid Hiring a Bad One

Learn how to easily tell the difference between a white hat and a black hat SEO with these easy tips for hiring a search engine optimization professional.

Patrick CoynePatrick Coyne

Get Organized with Our Free Content Organization Kit!

Do you struggle to create a content marketing strategy? Does your content help leads travel through the sales funnel or does it feel random? Use our free content organization kit to plan, organize, and distribute your content across the funnel. Don't just create content,...

Katie SchiederKatie Schieder

Seeing Double: What You Need to Know about Duplicate Content

Duplicate content is an incredibly common SEO issue. But what is duplicate content? Why is it bad? And what can you do about it? Here are the basics on duplicate content, along with a few pointers on how to take care of it for...

Ron SansoneRon Sansone

Know the Differences Between Cost-per-Click, Cost-per-Conversion, and Cost-per-Tactic

Get the most out of paid search advertising by learning the important differences in definition and usage behind cost-per-click, cost-per-conversion, and cost-per-tactic.

Matt UlmerMatt Ulmer

Free Magic Digital Advertising Budget Tracking Tool

Learn how this tool can give you the ability to compare all your campaigns on a central dashboard or review individual efforts for Google, Bing, retargeting, display advertising, social media, and more. Track spend, conversions, and success. Get it now!

Rasheed HendricksRasheed Hendricks

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.