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[EVENT] Moving from Keywords to Conversations: The Rise of AI Search – Featuring Dave Sonn

Join Dave Sonn & Alisa Scharf at the Philly Ad Club on July 17th to explore the shift from keywords to conversational AI search. Learn to leverage AI for SEO & future-proof your digital strategy. Register now!

SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2025 & Beyond

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

Patrick CoynePatrick Coyne

Everyone’s Ignoring Reddit Ads – That’s Why They Work

Discover why Reddit, often overlooked by advertisers, is a powerful platform for reaching high-intent, hard-to-reach audiences. Learn how contextual targeting and authentic messaging can give your brand a competitive edge.

Laura SharpeLaura Sharpe

[VIDEO] Is AI Hurting Your Business? Here’s How to Find Out and Fix It

In today's "What am I working on today?", Dave from Arc Intermedia reveals a surprising reason your sales leads and close rates might be down: AI. He shares a powerful prompt you can run in ChatGPT to see what negative issues are being reported...

David SonnDavid Sonn

When the Steaks are High for Good Customer Service

How important is good customer service? Equally importantly, how damaging is bad customer service? This fun Business Fable explains it all.

Matt UlmerMatt Ulmer

Opinion: It’s Time for Consolidation in the AI Market

The language model landscape is getting crowded—and chaotic. With dozens of LLMs competing for attention, users are overwhelmed, teams are paralyzed by choice, and standards are nowhere in sight. Let's explore why consolidating the LLM market isn’t just inevitable—it might be essential.

Mike MaierMike Maier

15 Best ChatGPT Prompts for Marketers

Discover 15 expert-level ChatGPT prompts for marketers that save time, generate content ideas, improve SEO, and boost campaign performance.

Katie SchiederKatie Schieder

Matt’s Business Fables: When Customer Service is (Literal) Fire

A true story of how customer service can make or break consumer loyalty. With a car fire.

Matt UlmerMatt Ulmer

AI in 2025: Key Takeaways and What It Means for Your Business

Discover critical findings from the Marketing AI Institute's 2025 report. Learn how marketers are using AI, why training is crucial, and what the future holds for AI in marketing.

David SonnDavid Sonn

Unlocking the Future of Digital Visibility: A Deep Dive into Generative Engine Optimization (GEO)

Discover Generative Engine Optimization (GEO) and its critical role in the AI-first digital landscape. Learn how GEO differs from SEO, why it's vital for lead generation, and how to integrate it into your marketing strategy to secure future online visibility.

Katie SchiederKatie Schieder

DigiMarCon 2025 Northeast Recap

Last week I attended DigiMarCon in Philadelphia. Here are some notes/takeaways.

Mike MaierMike Maier

Google AI Mode: What It Means for Users and Marketers

Are you ready for Google AI Mode? Find out what it is and how it will disrupt your life.

Matt UlmerMatt Ulmer

[VIDEO] Level Up Your Website Strategy for the AI Era

The game has changed for websites! Discover how Arc Intermedia is getting 90% of leads from AI platforms like ChatGPT and Perplexity. Learn to optimize your site for AI visibility and future-proof your digital strategy.

David SonnDavid Sonn

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.