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The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.

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Katie Schieder
Tech

Let’s Start a Conversation – With HubSpot!

HubSpot launched Conversations. It is an all-in-one collaborative inbox, chatbot, lead nurturing tool designed to bolster the capabilities of small companies and provide transparency and cohesion to large corporations. Read about how it can take your digital strategy to the next level.

Katie Schieder
Tech

HubSpot’s New Product: Marketing Hub Starter

HubSpot recently released their new product, Marketing Hub Starter, “a new software offering that aims to give growing teams the tools they need.” It is a sophisticated suite of tools at the price point of a simple email marketing service such as MailChimp or Constant Contact.

Ron Sansone
Tech

Top 5 Reasons to Use Google Tag Manager

Very little about data tracking is easy. But Google Tag Manager (GTM) is changing that. Here are five ways that using Google Tag Manager can make your life much easier and your analytics data more powerful.

Ron Sansone
Tech

Top 5 Big Topics at Pubcon Las Vegas 2017

Pubcon Las Vegas is known for its focus on insider knowledge sharing, and the 2017 conference brought us a flurry of interesting information on a variety of digital marketing subjects. Arc Intermedia’s Ron Sansone covers the five biggest topics covered at the Pubcon 2017.

Ron Sansone
Tech

Seeing Double: What You Need to Know about Duplicate Content

Duplicate content is an incredibly common SEO issue. But what is duplicate content? Why is it bad? And what can you do about it? Here are the basics on duplicate content, along with a few pointers on how to take care of it for good.

Mike Maier
Tech

Mobile or Bust: The Top 3 Reasons Responsive Design is a Necessity

Let’s explore 3 major reasons why responsive web design is a necessity and why the term “responsive web design” had become outdated.

Matt Ulmer
Tech

Are You Ready for the New Wild West of Phone Apps?

Apple just announced fully fledged integration of third-party apps into their first-party iOS apps. What does this mean for you and your app development and marketing? Read on to find out.

Patrick Coyne
Tech

Social TV: The Past, Present, And Future [INFOGRAPHIC]

In our latest infographic, we take a look at Social TV: The past, present and our predictions for the future.

Matt Ulmer
Tech

Do You Need a Mobile App or a Mobile Website?

So you’ve decided you need a mobile presence to engage the millions of smartphone users. How do you do that? This article will help you decide if you need a mobile app or a mobile website.

Matt Ulmer
Tech

The Benefits of an Online Company Media Center

Would you like more engaging publicity, better control over your company image and brand, and more efficient business processes? It’s time to set up a Company Media Center.

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