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The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.

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Mike Maier
Tips

3 Things to Consider Before You Start a Site Redesign (That Aren’t Design)

Thinking about a website redesign? Read our tips on what you need to know before you begin so that you can set expectations, understand capabilities, and reach your desired goal.

Rasheed Hendricks
Tips

When to Change Your Digital Advertising Strategy?

Do you know when it’s time to change your digital strategy? If you wait until it’s no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.

Katie Schieder
Tips

6 Tips on Creating a Successful Lead Nurture Campaign

Creating a successful lead nurturing campaign is about more than just sending emails. Read our 6 tips on how to create a campaign that will make leads want to become customers.

Patrick Coyne
Tips

How Important is Search Volume When Choosing Keywords?

What is search volume and why does it matter? This article answers that question and reviews the importance of context as well as how to choose the right keyword.

David Sonn
Tips

The “11” Most Important Questions You Must Ask when Hiring a Digital Marketing Agency

While you can find plenty of these types of articles, the goal of this one is to get you through the process faster and conduct research differently.

Matt Ulmer
Tips

Intent Matters for Online Ads: Don’t Fail

If you want to run online ads, you need to make sure you understand the intent of the ad, and the intent of the buyer. This article helps explain how to avoid failing by properly leveraging the powerful tool of online ads.

Mike Maier
Tips

The Importance of Content Hierarchy and Priority in Your Website Redesign

You can’t just jump in and start designing a new site. You need a solid plan before you get to the visuals. Using content hierarchy and priority you can structure your site ahead of time and set yourself up for success.

Patrick Coyne
Tips

How to Deal with an Unexpected Drop in Rankings

Experiencing a drop in rankings? Here are some tips on how to identify the cause and develop a strategy to fix it.

Matt Ulmer
Tips

Landing Page Optimization Best Practices: How to Choose the Right Message and Landing Page for Your Paid Search Campaign

If you want to run the most successful paid search campaigns possible, you want to reach these important tips on a dedicated landing page for your advertising efforts.

Ron Sansone
Tips

How to Take Advantage of Google’s New Meta Description Length

With the new Google descriptive snippet lengths in place for a few months now, we have greater insight into how the change to SERP display impacts SEO efforts, Arc Intermedia’s Ron Sansone discusses exactly what changed, how Google now displays its listings, and what you can do to take advantage of the update.

Mike Maier
Tips

What are Wireframes? 5 Reasons Wireframes are Important

Learn what wireframes are, ways they are created, and reasons why they are important to the overall design and development process of a modern website.

Patrick Coyne
Tips

What is an SEO Tech Audit, and Why Do I Need One?

What is an SEO tech audit and how can it help improve the indexation of your website? Learn about the benefits of a Search Engine Optimization technical audit and see a basic tech audit outline now.

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