The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.
What is search volume and why does it matter? This article answers that question and reviews the importance of context as well as how to choose the right keyword.
While you can find plenty of these types of articles, the goal of this one is to get you through the process faster and conduct research differently.
If you want to run online ads, you need to make sure you understand the intent of the ad, and the intent of the buyer. This article helps explain how to avoid failing by properly leveraging the powerful tool of online ads.
You can’t just jump in and start designing a new site. You need a solid plan before you get to the visuals. Using content hierarchy and priority you can structure your site ahead of time and set yourself up for success.
Experiencing a drop in rankings? Here are some tips on how to identify the cause and develop a strategy to fix it.
If you want to run the most successful paid search campaigns possible, you want to reach these important tips on a dedicated landing page for your advertising efforts.
With the new Google descriptive snippet lengths in place for a few months now, we have greater insight into how the change to SERP display impacts SEO efforts, Arc Intermedia’s Ron Sansone discusses exactly what changed, how Google now displays its listings, and what you can do to take advantage of the update.
Learn what wireframes are, ways they are created, and reasons why they are important to the overall design and development process of a modern website.
What is an SEO tech audit and how can it help improve the indexation of your website? Learn about the benefits of a Search Engine Optimization technical audit and see a basic tech audit outline now.
Learn why understanding what marketing benchmarks to use and how to evaluate them is vitally important to your overall success.
Are your ads sending the right message? Rasheed Hendricks breaks down the possible dangers of targeting multiple languages within AdWords. Read how other brands have stumbled, and learn how you can potentially save money and your brand with these tips.
Marketing tactics are more effective when they work together. Read examples of how SEO and paid search help each other reach more prospects.