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Digital marketing news, tips, and bright ideas.

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David Sonn
Tips

Call Tracking: Revolutionizing Marketing Insights with Every Ring

Call tracking is a marketing tactic that can capture the source of incoming phone calls. Unique phone numbers can be placed on websites or added to online advertising, direct mail, and social media that when called, tracking software will capture the originating source.

Laura Sharpe
Tips

Digital Advertising for eCommerce: What Platform Should You Advertise On?

Amazon Ads are king for ecommerce advertising!” Or are they? Let’s unpack how to really know what digital ad platform is going to help boost your online retail sales.

Katie Schieder
Tips

Sponsored Content Needs to be Part of Your 2024 Strategy (and Budget)

Thinking about ways to improve your marketing strategy? Consider sponsored content distribution.

May Rowland
Tips

Google Makes Changes to Rich Results: FAQ and How-To

Learn about Google’s recent changes to its FAQ and How-To rich results, the implications for website owners, and contact info if your organic traffic takes a hit.

May Rowland
Tips

Guide to Creating and Maintaining a Wikipedia Page

Use this article as a guide for creating and maintaining an informative, objective, fact-based Wikipedia page.

Olivia Berry
Tips

How to Drive Growth with a Looming Recession

This article discusses the challenges that businesses face during a recession and the need for them to adapt and strategize for growth. It highlights various strategies that businesses can use to expand during uncertain times, such as focusing on end customers, treating media as an investment, leveraging new platforms and partnerships, and empowering employees.

David Sonn
Tips

The Customer Acquisition Approach to Social Media

Thinking about how you can add social media to your digital strategy? Learn how Arc thinks about social and why it’s important to partner with a digital agency that understands social is more than posts and impressions.

Patrick Coyne
Tips

Using Google Search Results for Content Generation

Looking for new content ideas? Learn how Google can help you generate content ideas that are original, interesting, and will bring the right audience to your site.

Rasheed Hendricks
Tips

3 Reasons to Hire a Digital Advertising Agency

Read why hiring a digital agency to create, manage, and report on paid campaigns is the best strategy for success.

Katie Schieder
Tips

Tips on How to Write Better Content (From Content Experts)

Read tips on how to better content from the experts at Arc Intermedia.

Matt Ulmer
Tips

4 Key Elements for a Successful Landing Page

When it comes to online advertising, the landing page content is just as important as ad content. Read our 4 keys to effective landing page content.

David Sonn
Tips

The Best Approach to Marketing Coming Out of the COVID-19 Shutdown

In a post shutdown world, what does your marketing strategy look like? Read this article to understand why PPC is the best choice for businesses in this critical time.

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Arc Logo IconFast Facts
  • Established:January 2010
  • Located:Philadelphia, PA Suburb
  • Client Locations:U.S. & UK
  • Client Size:>$10MM in Revenue
  • Industries Served:Unlimited