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The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.

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David Sonn
Tips

11 Best Practices for Successful Surveys

Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 11 tips for greater survey success.

Katie Schieder
Tips

How Can Influencers Help My Marketing Efforts?

Understand the importance of influencer marketing to your buyers journey and how to use attribution models to identify where your content is most effective.

Patrick Coyne
Tips

How to Mine Fresh Backlinks for Resonant Content Creation

The SEO Team of Arc Intermedia (Ron Sansone and myself, Patrick Coyne) recently wrote an article for the Majestic Blog at blog.majestic.com. The Majestic blog is one of the most authoritative voices in the world of SEO, and regularly shares … Continued

Mike Maier
Tips

5 Challenges to Expect When Doing HTML Email and How an Agency Can Help

We send and receive email everyday, so it’s easy to take for granted the challenges that come with creating a successful HTML email marketing campaign. Here are 5 challenges you need to be aware of.

David Sonn
Tips

How Much Should You Pay for a Customer?

Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc’s David Sonn where he describes why this is important and how to calculate it.

Matt Ulmer
Tips

Integrated Digital Marketing Part 1: Search Engine Optimization and Content Marketing

Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.

Katie Schieder
Tips

How Diff Charitable Eyewear is Winning with Influencer Marketing

Diff Eyewear is making waves with influencer marketing. How are they succeeding? What makes their efforts different from other influencer marketing campaigns? We provide answers to these questions and tips on how you can succeed with influencer marketing.

Patrick Coyne
Tips

White Hat vs. Black Hat SEO: How to Spot a Good SEO & Avoid Hiring a Bad One

Learn how to easily tell the difference between a white hat and a black hat SEO with these easy tips for hiring a search engine optimization professional.

Katie Schieder
Tips

Get Organized with Our Free Content Organization Kit!

Do you struggle to create a content marketing strategy? Does your content help leads travel through the sales funnel or does it feel random? Use our free content organization kit to plan, organize, and distribute your content across the funnel. Don’t just create content, create content with purpose.

Matt Ulmer
Tips

Know the Differences Between Cost-per-Click, Cost-per-Conversion, and Cost-per-Tactic

Get the most out of paid search advertising by learning the important differences in definition and usage behind cost-per-click, cost-per-conversion, and cost-per-tactic.

Patrick Coyne
Tips

Google Mobile-First Index Myths

Do you know the difference between Mobile-First fact or fiction? We address common myths about link building, responsive design, AMP, expandable content, voice search, and more.

David Sonn
Tips

Review of Apple’s App Store Search Ads

[REVIEW] A comprehensive look at Apple’s App Store Search Ads offering, as well as tips for app marketers.

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  • Established:January 2010
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