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The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.

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Ron Sansone
Tips

How to Take Advantage of Google’s New Meta Description Length

With the new Google descriptive snippet lengths in place for a few months now, we have greater insight into how the change to SERP display impacts SEO efforts, Arc Intermedia’s Ron Sansone discusses exactly what changed, how Google now displays its listings, and what you can do to take advantage of the update.

Mike Maier
Tips

What are Wireframes? 5 Reasons Wireframes are Important

Learn what wireframes are, ways they are created, and reasons why they are important to the overall design and development process of a modern website.

Patrick Coyne
Tips

What is an SEO Tech Audit, and Why Do I Need One?

What is an SEO tech audit and how can it help improve the indexation of your website? Learn about the benefits of a Search Engine Optimization technical audit and see a basic tech audit outline now.

Matt Ulmer
Tips

Becoming a Marketing Hero: What Benchmarks to Use to Set Goals for Success

Learn why understanding what marketing benchmarks to use and how to evaluate them is vitally important to your overall success.

Rasheed Hendricks
Tips

Your Paid Search Language Settings Could be Costing You Money and Harming Your Brand

Are your ads sending the right message? Rasheed Hendricks breaks down the possible dangers of targeting multiple languages within AdWords. Read how other brands have stumbled, and learn how you can potentially save money and your brand with these tips.

Matt Ulmer
Tips

Integrated Digital Marketing Part 2: Search Engine Optimization and Paid Search

Marketing tactics are more effective when they work together. Read examples of how SEO and paid search help each other reach more prospects.

David Sonn
Tips

11 Best Practices for Successful Surveys

Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 11 tips for greater survey success.

Katie Schieder
Tips

How Can Influencers Help My Marketing Efforts?

Understand the importance of influencer marketing to your buyers journey and how to use attribution models to identify where your content is most effective.

Patrick Coyne
Tips

How to Mine Fresh Backlinks for Resonant Content Creation

The SEO Team of Arc Intermedia (Ron Sansone and myself, Patrick Coyne) recently wrote an article for the Majestic Blog at blog.majestic.com. The Majestic blog is one of the most authoritative voices in the world of SEO, and regularly shares … Continued

Mike Maier
Tips

5 Challenges to Expect When Doing HTML Email and How an Agency Can Help

We send and receive email everyday, so it’s easy to take for granted the challenges that come with creating a successful HTML email marketing campaign. Here are 5 challenges you need to be aware of.

David Sonn
Tips

How Much Should You Pay for a Customer?

Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc’s David Sonn where he describes why this is important and how to calculate it.

Matt Ulmer
Tips

Integrated Digital Marketing Part 1: Search Engine Optimization and Content Marketing

Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.

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  • Established:January 2010
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