The resource for ongoing digital marketing views, tips, insights, and Arc Intermedia company news.
Are your ads sending the right message? Rasheed Hendricks breaks down the possible dangers of targeting multiple languages within AdWords. Read how other brands have stumbled, and learn how you can potentially save money and your brand with these tips.
Marketing tactics are more effective when they work together. Read examples of how SEO and paid search help each other reach more prospects.
Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 11 tips for greater survey success.
Understand the importance of influencer marketing to your buyers journey and how to use attribution models to identify where your content is most effective.
The SEO Team of Arc Intermedia (Ron Sansone and myself, Patrick Coyne) recently wrote an article for the Majestic Blog at blog.majestic.com. The Majestic blog is one of the most authoritative voices in the world of SEO, and regularly shares … Continued
We send and receive email everyday, so it’s easy to take for granted the challenges that come with creating a successful HTML email marketing campaign. Here are 5 challenges you need to be aware of.
Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc’s David Sonn where he describes why this is important and how to calculate it.
Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.
Diff Eyewear is making waves with influencer marketing. How are they succeeding? What makes their efforts different from other influencer marketing campaigns? We provide answers to these questions and tips on how you can succeed with influencer marketing.
Learn how to easily tell the difference between a white hat and a black hat SEO with these easy tips for hiring a search engine optimization professional.
Do you struggle to create a content marketing strategy? Does your content help leads travel through the sales funnel or does it feel random? Use our free content organization kit to plan, organize, and distribute your content across the funnel. Don’t just create content, create content with purpose.
Get the most out of paid search advertising by learning the important differences in definition and usage behind cost-per-click, cost-per-conversion, and cost-per-tactic.