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Digital marketing news, tips, and bright ideas.

2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

Vital Tips for Proper Website Analysis

If you aren't evaluating your site performance as a whole, you're doing yourself a disservice. Learn about misleading conversion rates, on-page conversion opportunities, high bounce rates, and how to properly track site performance.

Matt UlmerMatt Ulmer

What Do We Mean When We Say a Conversion?

As customer acquisition specialties, we get asked all the time what is really meant by the term conversion. It's an essential element of digital marketing, and so we define what is and isn't a conversion in this quick read.

Matt UlmerMatt Ulmer

List of Top Seven Things Marketers Need to Know about Marketing Automation

Marketing automation is an incredible tool for B2B and B2C companies of all sizes, but you should beware of the requirements and limitations prior to purchase.

Katie SchiederKatie Schieder

Holiday Greetings from Arc Intermedia

Happy holidays from all of us at Arc Intermedia.

David SonnDavid Sonn

Digital Digest: Mobile First, How-to’s, R.I.P Vine

Another round of the Digital Digest! Where we collect all the best SEO, SEM, Inbound Marketing, and general Digital Marketing stories from this past month. And with so many posts and stories appearing in November 2016, there was plenty to … Continued

Rasheed HendricksRasheed Hendricks

Small Businesses: Don’t Get Boxed Out by Mobile-First

We all deserve a higher quality pizza. Ron Sansone makes an impassioned plea to pizzerias and small businesses alike to get their mobile website presentation in order before the Google Mobile-first roll out knocks them out of Search competition.

Ron SansoneRon Sansone

Digital Digest: Penguin 4.0, Possum, & Syndicated Content

The Digital Digest! Where we collect all the best SEO, SEM, Inbound Marketing, and general Digital Marketing stories from this past month. And with so many huge stories happening in October 2016, there’s plenty to cover – so let’s get … Continued

Patrick CoynePatrick Coyne

Why a Web Version Matters for an App Venture

Learn the benefits of having a website serve some of the same core services as your app.

David SonnDavid Sonn

Welcome Arc’s New Inbound Marketing Manager, Katie Schieder

Arc's new Inbound Marketing Manager is a Philadelphia native with a love for coffee, soccer, and all things digital! Read about her professional experience experience, recent travels, and her passion for inbound marketing.

Katie SchiederKatie Schieder

Quick SEO Tip: Optimizing Content

Google has changed how it wants content written. The new key: Write for people. Learn what that means in this quick guide.

Matt UlmerMatt Ulmer

Are You Ready for the New Wild West of Phone Apps?

Apple just announced fully fledged integration of third-party apps into their first-party iOS apps. What does this mean for you and your app development and marketing? Read on to find out.

Matt UlmerMatt Ulmer

Practical Web Development Tools and Resources

Another Listicle? 'Fraid so, but this one is a bit different. This list includes our current favorite, practical tools and resources bundled up in a tight little package.

Mike MaierMike Maier

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.